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Paul’s Portfolio
Brigance
New logo and series of book covers for Brigance. Also other education book covers and packaging.
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Interior Designers Love Houseplants
Interior designer campaign endorsed using plants as design elements. Frugal Bonus: Designer’s locations were free.
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Inspirations
Articles for a garden lifestyle magazine. I also sell and design ads to help pay for printing and postage costs.
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Four Points Conference Center
Meeting planners direct mail and trade magazine campaign. Frugal Bonus: All photos were inexpensive stock.
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Logos
In about half the cases I helped create the names, too.
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Forefront Conference Center
New name, logo, 12-page brochure, website and direct mail campaign.
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Shop Local Campaign
New town-wide campaign: website and emails promoted local businesses to residents, and sent coupons to build traffic.
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Burnout & Eight
Consumer campaign. Frugal Bonus: using only product images the campaign builds brand recognition at minimal cost.
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Product Catalog
Design, copy and photography of 16-page catalogs. Also managed printing and distribution to 900,000 homes in 7 states.
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Garden Lovers
Design and copy for private label lawn care series. Frugal Bonus: Each bag’s upscale appearance only used 2 colors.
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Blue Orchid Youtube
iPhone interviews how customers feel about “blue” orchids. Results Bonus: No cost, 1 day, earned 2,400 views.
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Bertucci’s
Their original logo, grand opening ads, pizza box design, menus, and sign fabrication direction.
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Loyalty Program
Mahoney’s Reward Club grew to 60,000 members in 3 years. The weekly emails became the primary no-cost marketing tool.
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Hobbs Brook Invitation
Office park groundbreaking fanning invite. Frugal Bonus: Digital printing for small quantity was very inexpensive.
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Newspaper Inserts
Seasonal 4-page newspaper fliers: design copy, photo sourcing, product coordination, and print / traffic management.
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MicroFinancial Annual Report
Design and production for micro-ticket leasing company. Frugal Bonus: It looks more expensive than it cost.
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PureWorld Botanicals
Design, art direction, copy and printing of sales folder. Results Bonus: Photo also used for a 6ft. tradeshow display.
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Wedding Venue Marketing
Name, logo, website and brochure for Tiffany Ballroom. Frugal Bonus: Photographers and brides provided photos free.
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Natural Food Supermarket
TV, radio and print advertising, signage, monthly magazine, shopping bags, private labels, and grand opening events.
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Business Broadband
Direct mail campaign promoting Reon’s ISP and backup services to local businesses in Eastern Massachusetts.
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Ask The Experts
Launch of Mahoney’s educational event, staffed by product reps. Results Bonus: staff also received 1-on-1 training.
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