Paul’s Portfolio

Brigance New logo and series of book covers for Brigance. Also other education book covers and packaging. View Full-Size
Mahoney's Garden Center Ad Campaign Interior Designers Love Houseplants Interior designer campaign endorsed using plants as design elements. Frugal Bonus: Designer’s locations were free. View Full-Size
Inspirations Garden Lifestyle Magazine Inspirations Articles for a garden lifestyle magazine. I also sell and design ads to help pay for printing and postage costs. View Full-Size
Direct Mail Trade Ad Meeting Planners Four Points Conference Center Meeting planners direct mail and trade magazine campaign. Frugal Bonus: All photos were inexpensive stock. View Full-Size
Logos & Names Logos In about half the cases I helped create the names, too. View Full-Size
Forefront Conference Center Logo Brochure Forefront Conference Center New name, logo, 12-page brochure, website and direct mail campaign. View Full-Size
Lex Is More Ad Campaign Lexington MA Shop Local Campaign New town-wide campaign: website and emails promoted local businesses to residents, and sent coupons to build traffic. View Full-Size
Burnout & Eight Consumer Ad Campaign Burnout & Eight Consumer campaign. Frugal Bonus: using only product images the campaign builds brand recognition at minimal cost. View Full-Size
Product Catalog Design, copy and photography of 16-page catalogs. Also managed printing and distribution to 900,000 homes in 7 states. View Full-Size
Mahoney's Garden Center Lawn Care Advertising Copy Garden Lovers Design and copy for private label lawn care series. Frugal Bonus: Each bag’s upscale appearance only used 2 colors. View Full-Size
Mahoney's Garden Center Blue Orchid YouTube Video iPhone Blue Orchid Youtube iPhone interviews how customers feel about “blue” orchids. Results Bonus: No cost, 1 day, earned 2,400 views. View Full-Size
Bertucci’s Their original logo, grand opening ads, pizza box design, menus, and sign fabrication direction. View Full-Size
Loyalty Program Mahoney’s Reward Club grew to 60,000 members in 3 years. The weekly emails became the primary no-cost marketing tool. View Full-Size
Hobbs Brook Office Park Groundbreaking Ceremony Fan Hobbs Brook Invitation Office park groundbreaking fanning invite. Frugal Bonus: Digital printing for small quantity was very inexpensive. View Full-Size
Mahoney's Garden Center Newspaper Insert Flier Newspaper Inserts Seasonal 4-page newspaper fliers: design copy, photo sourcing, product coordination, and print / traffic management. View Full-Size
MicroFinancial Annual Report Design MicroFinancial Annual Report Design and production for micro-ticket leasing company. Frugal Bonus: It looks more expensive than it cost. View Full-Size
PureWorld Botanicals Folder Tradeshow Display PureWorld Botanicals Design, art direction, copy and printing of sales folder. Results Bonus: Photo also used for a 6ft. tradeshow display. View Full-Size
Tiffany Ballroom Logo Brochure Website Wedding Venue Marketing Name, logo, website and brochure for Tiffany Ballroom. Frugal Bonus: Photographers and brides provided photos free. View Full-Size
Natural Food Supermarket TV, radio and print advertising, signage, monthly magazine, shopping bags, private labels, and grand opening events. View Full-Size
Business Broadband Reon Direct Mail Campaign Eastern MA Business Broadband Direct mail campaign promoting Reon’s ISP and backup services to local businesses in Eastern Massachusetts. View Full-Size
Mahoney's Educational Event Ask The Experts Launch of Mahoney’s educational event, staffed by product reps. Results Bonus: staff also received 1-on-1 training. View Full-Size

Copyright © 2015  Paul Waxman